Turning a painful legacy into a shared symbol of hope
For 150 years, Bristol’s biggest music venue aspired to be at the heart of the city – yet carried the name of a slave trader.
As the building began its biggest ever redevelopment, the name was the first thing to go. But to truly bring the city together, the brand that replaced it had to be built together.
Working with young creatives from the city’s Rising Arts Agency, we turned Colston Hall into Bristol Beacon. And with that, a traditional civic-hall became a community-focused music charity – making space for music in everybody’s lives.
Ticket sales rose by 25%, bringing 380,000 people through the doors in the year that followed.
All together now
“All together now" was a campaign developed to mark the opening of the new Bristol Beacon, an eclectic live music venue and community experience in the heart of Bristol. Featuring the people of Bristol singing, dancing and strumming, the campaign invited people to come together to make space for music - the most effortlessly diverse of all artforms.
