Getting the green light for the future of UK film
PositioningNarrativeBranding
IndustryFilm & Television
ClientMarlow Film Studios
Year2023
UK film is thriving. But it needs space to grow.
To build a state-of-the-art home for filmmakers, Marlow Film Studios had to win support locally, nationally and across the industry.
So we told a story that everyone could get behind. One that celebrates the prestige of the UK film industry and Marlow itself – brought to life through iconic film references and a logo shaped like the town’s famous bridge.
That story won hearts and minds and – crucially – planning permission for a £750m development, securing an even brighter future for UK film.
To build a state-of-the-art home for filmmakers, Marlow Film Studios had to win support locally, nationally and across the industry.
So we told a story that everyone could get behind. One that celebrates the prestige of the UK film industry and Marlow itself – brought to life through iconic film references and a logo shaped like the town’s famous bridge.
That story won hearts and minds and – crucially – planning permission for a £750m development, securing an even brighter future for UK film.
“Marlow Studios couldn’t have worked with a better brand agency than Saboteur to bring our vision to life.”
Marlow Studios, Co-founder and Director
