HIMALAYAN HARMONY

Nepal’s microclimate is both beautiful and fragile. To protect it, the Nepal Nature Trust must capture the imaginations – and support – of audiences far beyond the foothills of the Himalayas.
We created a ‘hidden tiger’ identity that dramatises the natural harmony we’re asking people to protect.

Mountain contours transform into tiger stripes, inviting audiences to look closer and discover Nepal’s biodiversity for themselves.
The identity has won praise from the Nepalese government and the wider environmental community. It has sparked new collaborations, including a project with Bear Grylls, raising global awareness of Nepal’s biodiversity.