Giving directors the influence they deserve.
UK film and TV is changing fast. Directors – once the undisputed authors of the screen – are increasingly treated as technicians.
So instead of asking the industry to protect directors, we showed why it had every reason to.
The most valuable thing in film and television is originality.
We united Directors UK around one shared truth: they have Originality in Common. Then we built an identity that proves it – by revealing the director’s unique point of view.
Now, Directors UK has both the argument and the image it needs to advocate for its members, and put directors at the centre of every production.
"Saboteur exceeded all our expectations. They've given us greater clarity, a stronger voice, and – at last – an image that truly reflects the craft and expertise of the directors we represent. This rebrand positions us to make our case harder. We sound stronger. And we're ready for the future."
Charlie Coombes, Head of PR & Corporate Communications, Directors UK
