The rebrand that helped attract a £520m investment
At a time of algorithms and automation, many people feel distant from their financial providers. But United Trust Bank does things differently. They believe that we can achieve more together than alone.
This project spanned narrative, messaging, architecture, and identity, but it started with a new positioning. “United, we go further” shines a light on UTB’s unique focus on building relationships, as well as its dedication to helping clients, colleagues, and communities succeed.
It was important that this rebrand would help United Trust Bank feel more modern: though the bank had seen huge growth in recent years, stakeholders felt that their outdated brand needed to evolve for the business to continue to thrive. By modernising existing elements such as the shield logo and colour palette, and adding dynamic new photography and messaging, we helped place the brand firmly in the modern banking landscape.
"The project with Saboteur to evolve the UTB brand has been energising, creative and fun. It delivers the values and behaviours that have been critical to our success with a fresh new modern look. Our new brand allows us to be recognized in a competitive, fast-moving market, while emphasising the people and connections at the heart of our organisation."
CEO, United Trust Bank
