Bringing depth where others bring decoration
Super premium flowers are a true luxury. It’s not a decision that you make every day, in fact you may only do it once, so how do you choose a florist?
Most luxury florists deal in decoration. They sell you the way things look. Atelier Flora is different. They tell stories with flowers. Their artisans spend time with every customer to hear their story, then using flowers as their creative medium they weave together a narrative unique to them. The couple who met bailing flood water out of their apartment block inspired arrangements presented in small silver buckets. The entrepreneur launching a new fragrance received a display of stems meticulously selected to match each individual note of the scent.
To bring their storytelling to life, Atelier Flora’s identity is built around the visual language of literature and publishing. A symbol that acts as a publisher’s mark, and a layout system born from the covers and spines of literary classics.
Photo credit: Jess Henderson
I love our idea of telling stories with flowers, but I would never have imagined our own story could be told so beautifully.”
Richard E, CEO and Founder
